The 7 best email marketing platforms to send newsletters | It should be understood that there is no email marketing platform that can meet the needs of every type of newsletter. Some parameters to take into account when choosing are: budget, size of the email base, need for automation, type of integrations requested, etc.
From beginners to the most advanced, you will find information to help you choose the best email marketing systems to send newsletters or commercial communications. Continuing reading, we will go into detail, listing the advantages and disadvantages of each of these tools for direct marketing and newsletters.
Of course, before diving into reading, we recommend that you learn how to create a newsletter using the best email marketing techniques to write a professional email that is useful for pursuing your web marketing goals.
The 7 best email marketing platforms to send newsletters
GetResponse is a great system for email marketing and is suitable for small and medium businesses and new businesses.
GetResponse’s prices are pretty cheap (and unlike other services, they get cheaper as your listings grow). The platform is simple to use and you can import your lists in seconds.
This tool offers 500+ beautifully designed email templates (all optimized for mobile devices). So, even for beginners, it is very easy to create professional-looking newsletters and autoresponder emails. The customer support is impeccable and able to resolve any issue quickly.
GetResponse provides the capability to efficiently do A/B testing for users who have greater familiarity with the software. Whether you want to test the content, the subject, the sender’s name, or even the time, GetResponse makes these operations very simple. Also, its API is very good and it allows you to easily do custom integrations. The tool is integrated with services like WordPress, Salesforce, PayPal, Zendesk, and Shopify.
GetResponse offers many other features (TimeTravel, one-step subscription confirmation, good delivery stats, mobile inbox preview, landing page, and so on), but most importantly, the basic features work perfectly.
Compared to services like Mailchimp and Aweber, GetResponse is easier to use, offers more features and better delivery statistics and sign-up confirmation rates—which means you’ll get more subscribers and more emails will arrive in your contacts’ inbox. If you want to try GetResponse, this tool offers a 30-day free trial.
This tool is suitable for freelancers and small email marketing projects.
Mailchimp forces subscribers to double-check (an operation that can reduce your lists by around 15%), and the price is roughly double that of GetResponse.
Compared to the past, Mailchimp has made numerous changes. The user interface is extremely well thought out and simple to navigate at the same time. In addition to that, this instrument is able to provide a variety of features that are pretty potent.
There are three main benefits of Mailchimp. The first is that it is one of the simplest email marketing tools to use. The campaign builder can be used even by a complete beginner, and importing and exporting lists is really very simple. The second strong point is that it is the only email marketing service to offer a 100% free account.
Finally, Mailchimp offers a wide range of integrations. There aren’t many services that Mailchimp can’t connect to. Whether you need to connect to WordPress, Facebook, or any other popular web marketing tool, Mailchimp will have no problem.
Also Read: What is email marketing?
One of Mailchimp’s biggest downsides is that it forces users to confirm their subscription to your list twice (first on the website, and then by confirming in their email box). While the rationale for this is clear (it reduces bounced emails and helps Mailchimp prevent its email delivery servers from being blacklisted), it does have an impact on the size of your lists.
3. Constant Contact
Since Constant Contact gives each client a personal trainer, it is a good tool for people who are just starting out.
The interface is a little outdated, and the service in general is not that efficient. Constant Contact’s solutions were once free, and many customers have used them to save money (as long as they include the Constant Contact logo at the end of every email).
However, the prices are currently quite high when compared to other similar instruments. In fact, Costant Contact costs around 50 euros per month for 2501–5000 subscribers, while GetResponse costs between 25 and 45 euros for the same number.
Also, Aweber and GetResponse’s integration, reporting, and template creation capabilities are better than Constant Contact. Anyway, Constant Contact has some cool features that are worth reviewing. First, it gives each client a personal marketing coach who can answer any questions or help with any problems.
In addition, Constant Contact has started to offer additional features such as event registration tools, feedback forms, and surveys. It’s a pretty bold move, as there are already excellent free tools like Eventbrite and Survey Monkey. In general, there is not enough reason to prefer Constant Contact over cheaper competitors.
Small and medium-sized businesses that need powerful and advanced marketing automation solutions can use it.
InfusionSoft is an interesting option. In some ways, it’s wrong to compare it to services like Aweber and GetResponse, as it’s not just an email marketing tool. Infusionsoft is a tool for sales management and marketing automation. Email marketing is just one of the many features it implements.
First, it must be said that InfusionSoft is expensive. Prices start at around 200 euros per month, in addition to the starter pack, which costs around 2000 euros. For most marketers and entrepreneurs, this is an out-of-reach investment. But for some businesses, this cost is only a small part of the money that InfusionSoft makes them.
InfusionSoft is a complete CRM system, equipped with web marketing and e-commerce automation tools. So what can you do with InfusionSoft and not the other tools we talked about?
With this platform, you can automate sales and marketing based on customer behavior. For example, you can create a virtual sales assistant that keeps in touch with thousands of customers for you. The assistant interacts with the customer several times a month, sending different messages depending on what the customer has done or not done.
In general, Infusionsoft only becomes a good investment when you have an income of at least €150,000 per year. Also, it only makes sense to use it if your business revolves around selling products online. If you are approaching email marketing for the first time, chances are that InfusionSoft is not the right tool for you.
This tool is good for web marketers on a tight budget who need a reliable tool but don’t have a lot of money to spend.
For starters, this tool offers powerful reports that help you understand what works and what doesn’t. The email campaign builder is great for guiding you through setting up your forms and newsletters.
This tool also offers autoresponder emails, RSS for emails, and integrates various third-party services. Perhaps the most useful integration is the one with WordPress. The WordPress plugin allows you to add registration forms to your website with a simple click.
The best thing about Aweber is that, despite being very simple to use, it offers all the main functions.
Even though Mailchimp has a more fluid design, Aweber stands out because its functionality and reports are better.
With Aweber, it is not necessary to sign long-term contracts. Prices start at around 20 euros per month and you can send unlimited emails to up to 500 subscribers.
Aweber is a little more expensive than GetResponse, but since the monthly price difference is minimal, it’s mostly a matter of preference.
This tool is suitable for writers, bloggers, and those involved in information marketing.
Designed specifically for bloggers, ConvertKit includes a variety of unique tools that make it very easy for a blogger to build their list and promote their content through a newsletter.
It is immediately evident that ConvertKit is well designed and has considerable attention to detail. For example, one particularly valuable aspect is the fact that the bar chart that shows how many new subscribers you’ve got lets you understand which posts or traffic sources are growing your list.
As with ActiveCampaign, the automation functions in ConvertKit are very simple, but without compromising functionality. With a simple “if this happens… do this” automation builder, it’s easy for anyone to implement a series of campaigns by adding segments.
Finally, ConvertKit offers numerous possibilities for integration with services that can be used by writers, advertisers, and bloggers. While the cost isn’t excessive for such a targeted service, ConvertKit is at the top of the pricing spectrum. In fact, for a number of 2,500 subscribers, ConvertKit costs twice as much as GetResponse.
That, and the lack of a free trial period, are among ConvertKit’s few weaknesses. This tool offers all the features that writers and bloggers can use. ConvertKit prices start at around 30 euros per month.
7. Active campaign
It is suitable for small businesses and startups who want a reliable tool capable of satisfying all their email marketing, CRM, and automation needs.
If there is one tool that can be recommended for those who will only use one, it is ActiveCampaign. ActiveCampaign is a simple tool to use and it is the one that can offer more functions among those for small and medium-sized companies. In addition to that, it is also one of the more affordable options.
ActiveCampaign’s strength is its ability to easily and reliably create marketing automation sequences. For those unfamiliar with these concepts, marketing automation is the ability to create predetermined sequences of emails that are sent to the people on your lists when certain conditions are met.
In addition, ActiveCampaign allows you to add additional content to emails, to personalize them based on the information you have collected about your leads and subscribers. You can also create goals and even score leads, so you know how likely they are to make a purchase based on your business.
ActiveCampaign customer support responds quickly. Ticket responses generally arrive in less than an hour.
The tool is integrated with Zapier, which means you can connect ActiveCampaign with over 600 other services, including Salesforce, LeadFormly, QuoteRoller, Xero, Calendly, Acuity Scheduling, Evernote, GotoWebinar, and many more.
The second limitation is that ActiveCampaign currently does not allow A/B testing of emails in automation sequences. However, this is a feature that will be released soon. In short, ActiveCampaign is a tool that combines email marketing, marketing automation, and CRM at an affordable price.
It is a particularly suitable email marketing tool for small and medium-sized businesses. ActiveCampaign pricing starts at around $10 per month, and you can get a 14-day trial period.
To create a high-impact email marketing plan, you need a platform to manage customer relationships, create customer journey workflows, track ROI, and provide critical insights into how customers interact with your business.
You can easily create stunning images for your email marketing assets that turn clicks into conversions, even with no design experience.