What Should College Students Know About Business Software? | Campus Arrival’s mission is to equip college students to be future business leaders. Navigating the business software landscape is an important element of it. In addition, it is never too late to get started.
We encourage students to obtain as much experience with business software as possible early in school, when chances abound. While their future employment may require them to use different software packages, or the specifics of the software may change in a matter of years, the concepts and abilities they learn will last a lifetime. We’ve put up a list of business software that college students will find beneficial in their academic careers and beyond.
Some of the software listed below, such as the Google Suite, can be obtained for free online. For the rest, students should check with their IT department, which may be able to give the software free of charge through a site license or at a discount.
Finally, inquire directly with software vendors: many may provide student or academic discounts. Check out our suggestions for supporting devices and peripherals to get the most out of this software on campus.
What Should College Students Know About Business Software?
The Office Suite
The office suite is the core business software that applies to all domains: word processor, spreadsheet, and presentation tool. Microsoft Word, Excel, and PowerPoint are the gold standards, but Google Docs, Sheets, and Slides are excellent alternatives at an unbeatable price. Sheets lack Excel’s strong, advanced capabilities, yet the basic functionality is sufficient.
Both allow you to convert a spreadsheet into a useful form, accounting record, personal database, and other useful tools. This spreadsheet knowledge will be useful later on when developing a simple customer-relationship management (CRM) application, for example, before moving on to more specialist business CRM solutions.
As more work is done remotely and online, the function of business software in mediating real-time, face-to-face communication becomes more vital. We’re referring to online conference software. College students will have a lot of practice using apps like Apple’s FaceTime to call home or participate in online classes.
When it comes to engaging in conference calls, though, you’ll want to be familiar with a wider selection of videoconferencing technologies. Apps such as Skype, WebEx, and GoToMeeting were among them. Not to mention Google Hangouts, which has advanced capabilities such as screen sharing and follow-up tools.
Many college students will be familiar with content management systems (CMS). Their interactions are often focused on getting course documents, whether via the Blackboard front-end or WordPress. Because businesses rely extensively on CMS, both for customer-facing sites and internal systems, students should take advantage of any opportunity to work on a CMS through its back-end, whether as a content specialist or administrator. Taking a course, volunteering for a club or non-profit, or doing an internship are all excellent ways to learn more about the CMS.
Business Intelligence & Web Analytics
Web analytics is another area in which college students might dabble, particularly while working on a non-profit website. Web analytics feeds business intelligence by providing metrics to inform customer acquisition funnel decision-making. It also aids in A/B testing on new designs and key performance metrics for determining the health of the firm.
Web analytics provides basic statistics such as user demographics and pages visited out of the box, as well as sophisticated functionality such as event tracking and customized reports. Although Google Analytics is frequently utilized, other specialized platforms such as Kissmetrics and Mixpanel can provide more in-depth insights.
Management of Social Media
So much of marketing is on knowing how to use social media platforms like Instagram, Twitter, and Facebook, which college students will be well-versed in. However, in business, social media is more than simply smart, off-the-cuff tweets or gorgeous images. To promote a company’s brand, create leads, and increase social traffic to their properties, deliberate and persistent campaigns are required.
And this necessitates the use of social media management software. Businesses will value students who have used social media management tools such as Buffer, Hootsuite, and TweetDeck. As a student, if you’re already on social media, why not experiment with these programs, many of which have free tiers?
Social collaboration technologies are vital for remote work across the globe, but they also help peers who work in the same office. They make office workers’ lives easier when it comes to task management, file sharing, and channels for speaking about anything.
Students can use collaborative platforms like Slack and file-sharing services like Dropbox and OneShare to collaborate on group projects or prepare for exams. There are plenty of alternative options for social collaboration software, so do your research.
So that’s all for business software that college students should be aware of in order to advance their academic careers as well as lay the groundwork for their future employment. Keep an eye out for any business software that is tailored to your major.
For example, computer science students should familiarize themselves with distributed version control and source code management platforms such as GitHub. And for informatics students, learning visualization software like Tableau will make you far more appealing to potential employers.